The Austin Fire Department’s #LetsGetRealATX campaign is designed to bring awareness to a variety of fire- and life-safety issues we continually deal with in our community. Most, if not all, are issues the fire service as a whole struggles with: improperly discarded smoking materials, having an escape plan, pulling to the right for first responders, etc. Generally speaking, public service messages tend to be rather dry and boring, so we’re doing things a little differently! We hope these clever, creative videos grab your attention and outline some easy steps to bring about behavioral change that helps both our citizens and our firefighters. So #LetsGetRealATX!