South of Lady Bird Lake, the South Congress business district stretches from Live Oak to Riverside Drive, offering an iconic Austin experience with its stunning view of the Texas Capitol. Known affectionately as SoCo, this avenue is famous for its vibrant mix of shopping, dining, and people-watching, embodying the eclectic spirit of the city.
South Congress is renowned for its diverse retail offerings, where visitors can explore a variety of unique shops that reflect Austin’s creative energy. Being in the music capital of Texas, the district also offers plenty of live music venues, showcasing both local talent and touring acts. Outdoor music spots provide a laid-back atmosphere, perfect for soaking in the sounds of the city.
The culinary scene on South Congress is just as varied, with everything from casual cafes to fine dining establishments. Whether you’re craving a local favorite or looking for an upscale dining experience, SoCo has something to satisfy every palate. Beyond food, the district offers numerous amenities, including fitness services and salons, catering to the needs of its residents.
Despite the growth and changes in Austin, South Congress retains its unique "weird" vibe, serving as a backdrop to local life in the city. It’s a place where the old and new coexist, preserving the character that has made SoCo a beloved part of Austin’s identity.
The South Congress Merchants Association is committed to maintaining and preserving the heritage of this diverse neighborhood while fostering growth. Their efforts focus on promoting affordability, supporting creative and small businesses, addressing parking challenges, and creating shared cultural events. Collaboration with local artists ensures that distinctive public art continues to enhance the district’s unique charm.
Website: https://visitsoco.com/
Instagram: @southcongressatx
Facebook: https://www.facebook.com/SouthCongress/
District Brochure
District Strategy
Activation Award Report
Placemaking Project Report
South Congress District Map
