The Austin Parks and Recreation Department is partnering with The Trail Conservancy (TTC) to implement elements proposed in the Holly Shores/Edward Rendon Sr. Park at Festival Beach Master Plan and improve the Ann and Roy Butler Hike and Bike Trail and its connection in this area. City Council District 3

Engagement Opportunity:

Community Survey 2: open September 21 to November 4, 2024

Overhead drawing of Festival Beach at Holly Shores highlighting project locations and information

Background

The Holly Projects with The Trail Conservancy (TTC) are a series of projects aimed at fulfilling elements of  the Holly Shores/Edward Rendon Sr. Park at Festival Beach Master Plan and improve the Ann and Roy Butler Hike and Bike Trail and its connection in this area. This includes the park area on the north shore from just west of the decommissioned Holly Power Plant at Festival Beach, stretching east to I-35. The area is located in the East Cesar Chavez and Holly Neighborhoods, home to generations of Hispanic/Latinx residents who have worked to preserve the area’s character and its culturally historic sites. During the development of the Vision Plan, the Parks and Recreation Department worked with neighbors and community members to identify priorities. TTC, in alignment with the Vision Plan, is partnering with the Department to implement the following projects:

  • Holly Shores Fishing Pier (anticipated completion in 2024)
  • Trailhead, Trail Enhancements, and Play Area 

Holly Area Comprehensive Area Project Community Engagement Report (July 10, 2024) (PDF)

Project Boards with Community Comments (PDF) - Round 1

See below for more information.

Holly Shores Fishing Pier

Project Description
View of park area with trees and shade and people sitting on a bench looking toward lake

Working with the community, the Parks and Recreation Department (PARD) and TTC expect this project to provide area residents and visitors with an ADA-accessible realignment of the Trail along the waterfront with an expanded view and use of the water for fishing or recreation, including the restoration of the wetland habitat along the shoreline, seating under the heritage oaks, and parkland improvements with gathering space that meets the community’s needs. For additional information, visit TTC's project webpage.

Anticipated Project Schedule

Please note that schedules are projected as accurately as possible, but as with any construction projects, all dates are subject to change.

  • February to August 2019: Gather data and research (complete)
  • September 2019 to August 2021: Design phase (complete)
  • April 2023 to May 2024: Fundraising and permitting (ongoing)
  • Fall 2024 to Spring 2025: Construction (anticipated)
Community Engagement

Community engagement began in June 2019 and concluded in June 2021. See below for more information.

Community Meeting #1: Open House
June 8, 2019

Community Survey #1 Results (PDF): open from June 8 to July 5, 2019

Community Meeting #2: Open House
December 7, 2019, 10:00 a.m. to 12:00 p.m.
Lorraine "Grandma" Camacho Activity Center

Community Meeting #3: Open House (Virtual)
June 24, 2021, 6:00 - 7:00 p.m.

Additional Engagement

  • April 2019: In-depth interviews with community leaders
  • April 29, 2019: ETLNCA Town Hall
  • May 18, 2019: Project Kick-off Event at Camacho Activity Center
  • June 12, 2019: Festival Beach Community Garden Group Presentation, Terrazas Branch Library
  • June 15, 2019: Tabling Intercept Activity at the Trail
  • June 19, 2019: East Cesar Chavez Neighborhood Contact Team - Group Presentation
  • August 1, 2019: ETLCNA Neighborhood Meeting
Funding and Resources

Funding is provided by The Trail Conservancy's Corgan Canopy Fund and by donors listed on the TTC project webpage.

Contact

For questions about this project, contact Elizabeth Barnes, PARD Program Development Coordinator, by email or phone at (512) 974-9483.

Holly Shores Trailhead, Trail Enhancements, and Play Area

In 2024, TTC will begin work on three projects from the Holly Shores Vision Plan: a Trailhead, Trail Enhancements, and a Play Area. These three projects are being brought through a community engagement process and designed together to increase our efforts' richness and with a comprehensive overview. Once the schematic design package has been delivered, The Trail Conservancy will begin funding each project. Subsequently, one project may be funded sooner than another and begin detailed design, permitting, and construction separately.

Project Description

Holly Shores Trailhead

Image of road with trees and picnic table in background

This project will add a new trailhead to the northern entrance to the Butler Trail at Metz Park. It could include shade, seating, signage, and
other amenities for the Trail and park users. This trailhead will also mark the connection between the future East Link Trail and the Butler Trail.

Holly Shores Trail Enhancements

Image of trail between wall and building of old Holly Power Plant

This project will add another layer to the recently completed Lakefront Trail. It will create a new concrete multi-use Trail connecting the Butler Trail along the shoreline of the decommissioned Holly Power Plant. This project could include shade, drinking fountains, additional tree plantings, and play features.

Holly Shores Play Area

Lawn area with sidewalk in foreground, picnic tables in background and Camacho Center further away

The Vision Plan highlighted this new one-acre play area between Fiesta Gardens and Lorraine “Grandma” Camacho Activity Center along Jesse
E. Segovia Street. Currently, the site is mowed with Bermuda grass, and there are picnic tables and temporary lighting. The Vision Plan advises to develop this area as a center of children’s activity.

Anticipated Project Schedule

Please note that schedules are projected as accurately as possible, but as with any construction projects, all dates are subject to change.

  • January to May 2024: Gather data and research
  • April to May 2024: Community engagement phase 1
  • June 2024: Design phase begins
  • Fall 2024: Engagement phase 2
  • Spring 2025: Engagement phase 3
  • Summer 2025: Design phase ends
  • Fall 2025: Fundraising and permitting
  • TBD: Construction
Community Engagement

Community engagement began in spring 2024 and is ongoing through 2025. This story map has a detailed breakdown of community engagement activities and results.

Engagement Series #1

Community Survey #1: April 12 to May 19, 2024

Community Meeting (in-person): May 11, 9 a.m. to noon
Lorraine "Grandma" Camacho Activity Center
35 Robert T Martinez Jr St, Austin, TX 78702

Focus Groups:

  • Lorraine "Grandma" Camacho Activity Center employees (April 24, 2024)
  • Rodolfo "Rudy" Mendez Recreation Center employee (May 29, 2024)
  • Interviews by Jorge Sanhueza-Lyon – design team member, artist, and photographer

Tabling

  • Tejano Trail of Legends partnership event with Holly Neighborhood Association (April 13, 2024)
  • Mendez Recreation Center Cinco de Mayo event (May 2, 2024)
  • Bike to School Pop-up at Blackshear Elementary (May 8, 2024)
  • Presentation to East Town Lake Citizen Association (April 17, 2024)
  • Meeting with East Town Lake Citizen Association Board (May 29, 2024)

Engagement Series #2

  • Community Open House (In-person): September 21st, 9 AM - 11 AM at Lorraine "Grandma" Camacho Activity Center - 35 Robert T Martinez Jr St, Austin, TX 78702
  • Community Open House (Virtual): September 25th, 6:30 - 7:30 PM via Zoom
  • Community Open House (In-person): October 7th, 6 - 8 PM at Rodolfo "Rudy" Mendez Recreation Center - 2407 Canterbury St, Austin, TX 78702

Community Survey 2: open September 21 to November 4, 2024

Funding and Resources

Funding is provided by The Trail Conservancy's Corgan Canopy Fund.

Contact

For questions about this project, contact Elizabeth Barnes, PARD Program Development Coordinator, by email or phone at (512) 974-9483.