Marketing 101: Building A Strong Brand for Your Small Business

This 3-hour class, Marketing 101: Building A Strong Brand, is designed for entrepreneurs, nonprofit professionals, and freelancers looking to create a strong foundation for their brand. In this session, you'll learn the basics of branding and marketing—from defining your unique value proposition and crafting compelling messaging to building a cohesive brand identity. With practical strategies, real-world examples, and a Toolkit full of templates, guides, and resources, you'll leave with a clear action plan for effectively positioning your business. This course is eligible for the City of Austin Business Skills Certificate Program. The instructor is Julie Niehoff, Co-Founder & CMO of Distance Learning Media.

Check out other sessions the Economic Development Department offers to celebrate Austin Small Business Week.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

Economic Development Department Small Business Division

5202 E. Ben White Blvd., Suite 300