The Journey into Retail: H-E-B Suppliers Spill the Tea!

Are you curious about what it really takes to get your product on H-E-B's shelves? Sip the tea with some of Texas' most exciting food entrepreneurs as they share their journeys from kitchen concept to retail reality!

The Journey into Retail: H-E-B Suppliers Spill the Tea is your exclusive pass into the behind-the-scenes world of retail success. Join us for a dynamic panel discussion featuring local H-E-B Supplier stars who will dish on the highs, lows, lessons learned, and the real work it takes to succeed in the grocery industry.

✨ Meet the Panelists:

• Ashley Cameron-Love & Cookies – Baking up success with sweet treats and sweeter hustle.
• Robert Strong – Pretty Thai Spices and Sauce – Fusing bold flavors and bold moves into a winning brand.
• Leticia De Leon – Salsa De Leon – Turning Tradition into a Shelf-Stable Sensation.
• Lamar Jones – The Jank Bar-B-Que Sauce and Seasoning – From backyard BBQ to big-box breakthrough.
• Maria Flores – Hess Street Foods – Creating authentic meals with deep cultural roots and wide retail reach.

🎤 Why You Should Attend:

• Hear firsthand how these founders navigated the path to retail.
• Get the scoop on pitching to big-name stores like H-E-B.
• Learn from their wins, challenges, and everything in between.
• Connect with fellow entrepreneurs, makers, and foodie dreamers.

Whether you're in the early stages of building your brand or looking to scale into grocery stores, this conversation will be packed with insights, inspiration, and maybe a few surprises.

Don’t miss your chance to learn from the best and connect with the community pushing food forward in Texas!

Grab your spot, bring your questions, and get ready to be inspired!