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Collage of Viva Mexico Images including dancers and Mexican flagsViva Mexico!

Saturday, Sept 14th, 2024 5:00-9:00pm
Oswaldo Cantu Pan Am Recreation Center
2100 E 3rd St, Austin, TX 78702
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The Emma S. Barrientos Mexican-American Cultural Center (ESB MACC) will host its 17th annual Viva México celebration outside of the Oswaldo A.B. Cantu/Pan American Recreation Center on Saturday, September 14th from 5:00-9:00 pm. This lively outdoor celebration on the hillside includes live mariachi music and folkloric dance performances, family-friendly art activities, and a vendor market. Master of Ceremonies Claudia Talamantez from Univision will lead the evening’s entertainment, and Mexican Consul Humberto Hernández Haddad will give the Grito de Independencia. 

A marketplace from Frida Friday ATX will introduce guests to vendors selling original artwork, clothes, jewelry, and gifts that support women and BIPOC local artists. The MACC Education team will be providing free childrens activities including hands-on crafts. To apply to be a vendor, fill out the Vendor Application.

Viva Mexico is an Austin tradition that pays tribute to both Mexico’s Independence Day and to the diverse cultural traditions of Austin’s Mexican, Mexican-American, Latino, Chicano, and Tejano community.  While the ESB MACC is closed for Phase 2 renovations, it is important to continue this annual celebration; an East Austin tradition that brings the Austin Latino (Latina/e/x) community together.

To volunteer at Viva Mexico, fill out this form!

Viva Mexico 2024 Performance Schedule:

5:00 PM   MC Welcome and Annoucements 
5:05 PM   Danza Azteca Guadalupana
5:35 PM   Llamativa
6:20 PM   Mayor Kirk Watson & Elected officials
6:25 PM   Grito with Consul General & Alexandra Dorantes
6:50 PM   Organizacion Kumbiambera
8:00 PM   Mariachi Clasico
8:30 PM   Round Rock Ballet Folklorico
8:55 PM   Grand Finale : La Negra & Viva Mexico

*** Performance times are estimated only and are highly subject to change!

Stay tuned on the MACC social media (@ESBMACC) for “know before you go” information/ travel tips.

Shuttle Information:
There will be a free shuttle bus from 4:00pm-10:00pm making trips to and from the Pan American Recreation Center. Guests may park in the neighborhood around it and take the free shuttle to and from the event.

2024 Viva Mexico Partners and Activities:

Univision
Our local Spanish-language news station will be providing a bilingual Master of Ceremonies for the event! They bring high-energy excitement to our announcements! Bilingual Spanish/ English. Our MC for the evening is Claudia Talamantez from Univision!

Consulado General de Austin
It is a MACC tradition to invite our Mexican Consulate to commemorate this annual Viva Mexico event. Consul General Humberto Hernández Haddad will give the “Grito” of Independence. El Grito de Dolores or Grito de Independencia, was a speech given by Miguel Hidalgo y Costilla on September 16, 1810, in Dolores, Mexico, that called for Mexicans to fight for independence from Spain. Hidalgo rang the church bell to gather the village and encouraged them to revolt against the Spanish authorities, triggering the Mexican War of Independence.

Frida Friday ATX
A local Womxn of Color-centered marketplace. “Frida Friday ATX creates local marketplaces and cultural spaces that promote and connect Women of Color while creating spaces that are culturally rich and diverse. We believe our communities deserve to be seen and celebrated!” – TK Tunchez, Frida Friday ATX.

Danza Azteca Guadalupana
A local dance group founded in 2011 by the Flores family, these dancers bring traditions from San Luis de La Paz, Guanajuato. This ancient dance is rooted in Mexico’s indigenous history. The sacred garments worn in Aztec dance promote the traditions of Pre-Columbian Mexico that are carried on by new generations on both sides of the US-Mexico border.

Mariachi Clasico
Established in 2019, Mariachi Clasico has quickly become Austin's most trusted and followed mariachi. Combining their traditional musical style with clean harmonies, Mariachi Clasico prides themselves in delivering top performances that are both pleasing to the ear as well as the eye. They have delighted audiences both small and large and were honored to accompany Ana Gabriel on her local stop with the “Por Amor A Ustedes” World Tour.  Composed of both male and female veteran mariachis, some of the musicians have been performing for over 20 years. Mariachi Clasico was founded in Kyle, Tx and services the surrounding area. Follow @austinclasico!

Round Rock Ballet Folklorico
Yolanda Sanchez founded Round Rock Ballet Folklórico in 1988, to offer everyone an opportunity to learn and grow through dance. She has been an educator for over 35 years and an instrumental influence in developing cultural programs throughout the city. ​Each student who participates walks away with a different perspective about Mexican heritage and the cultures that have influenced Mexico for generations.

Llamativa
Llamativa is a dynamic all-female 8-piece Chicana/Latina band known for its vibrant fusion of rhythms and melodies deeply rooted in cultural heritage. The band brings together an eclectic mix of genres, including Cumbia, Salsa, Tejano, Chacha, Bolero, and Baladas. Cristina Hinojosa on is the band's drummer, Alicia C is the powerful lead vocalist, Amy Ann Torres plays congas and lends additional vocals, Corina Cantù and Kirsten Boynt on trumpet, Celeste Astorga on trombone, Veronica Lizarraga on keyboard, and Gabryelle Rodriguez anchors the rhythm section with her solid bass lines.

Alexandra Dorantes
Recording artist and Latin GRAMMY® voting member, Alexandra Dorantes, emerged as a force in the traditional Mexican music scene with her authentic, powerhouse voice and heartfelt interpretations. Born in San Marcos, Texas, in 2003 to Mexican parents, Alexandra holds dual citizenship in the United States and Mexico. In 2022, she released her debut mariachi album, Ni Contigo, Ni Sin Tí. This work revealed her captivating voice through iconic huapangos from the Golden Age of Mexican Cinema, breathtaking boleros, and vibrant rancheras. In 2024, Alexandra released her new singles Hoy Por Fin and Que El Mundo Ruede, along with her latest album Inolvidable. This album, infused with evocative nostalgia, stands as a testament to her artistic identity, a tribute to Mexico's rich musical heritage, and a heartfelt homage to her family roots. Alexandra is currently pursuing a Bachelor's Degree in Vocal Performance and a Minor in Arts Management and Administration, at the University of Texas at Austin. Through her voice and artistry, Alexandra Dorantes firmly establishes herself as one of the foremost promises of traditional Mexican music.

Organización Kumbiambera
Local cumbia group in Austin that plays fun, upbeat music to dance to include tropical and cumbia.

⏰ Saturday, September 14th, 2024 5:00pm-9:00pm
🏡 Oswaldo A.B. Cantu Pan American Neighborhood Park
📌 2100 E. 3rd St, Austin, TX 78702

Oswaldo A.B. Cantu Pan Am Neighborhood Park
2100 E 3rd Street
Austin, TX 78702
United States

Olivia Tamzarian