This music-specific trade and export alliance, the first of its kind, is a public-private partnership involving City Council, City staff, and private industry leaders in both cities. The Alliance will encourage joint programming and exhibitions, meaningful trade partnerships for music products and services, and enable the growth of new commercial music business ventures by acting as a gateway for emerging entrepreneurs as well as established professionals. The Alliance seeks to accelerate the music industry market sector in Austin and Toronto in terms of jobs, revenue, and business expansion.