Changes include implementing automated pay stations Monday through Thursday.
Hancock Golf Course’s overall operations and revenue continue to fall short of expenses each year. The Parks and Recreation Department (PARD) has determined operational changes are needed to reduce impacts on the Golf Enterprise Fund as a result of this shortfall.
The Hancock golf course generates approximately 74% of its revenue Friday through Sunday. In an effort to reduce operating costs, the facility will implement automated pay stations Monday through Thursday. Normal pro shop operations will remain in place Friday through Sunday and on holidays. The pay stations are anticipated to be installed by early January 2018. Signage will be placed at the course informing patrons of this operational change starting December 1, 2017.
This is necessary to help move the Golf Enterprise Fund to a more cost-effective model and reduce the impact to its ending fund balance. The Department will continue to monitor this operational change and look for other revenue generating opportunities at Hancock.
In 2012, PARD met with Hancock Golf Course’s surrounding community members to present the course’s financial challenges and discuss the parkland’s best use. The community responded overwhelmingly in favor of maintaining golf operations and to keep the green space intact as a benefit to surrounding neighborhoods. Public input suggested several actions including: facility upgrades, marketing outreach, and other revenue generating options. The goal was to keep the golf course in operation and improve its financial status.
Since that time, PARD has implemented the following community-suggested improvements:
Installed a new, reclaimed water irrigation system to help offset costs and improve course conditions
Improved facility signage
Implemented a reduced fee for college students
Offered new discounts via online advertising campaigns
Increased special event rentals for events such as disc golf tournaments and cross country running events
Listed the Hancock Recreation Center and Golf Course with the Texas Historical Commission and on the National Register for Historical Places
Communications and Public Information Office
301 W. 2nd Street, Austin, TX 78701