2021 [Re]Verse Pitch competition winners announced

Apr 5, 2021 - 3:30 pm

By: Bailey Grimmett

The City’s annual [Re]Verse Pitch competition is over, and the winning ideas are more creative and resourceful than ever! In its sixth year, [Re]Verse Pitch continues to help reduce waste in the business community by connecting local businesses that have unwanted or surplus materials with entrepreneurs who can help find a solution to keep these materials in use and out of our landfill.

This year’s winners, known as Innovation Fellows, will take their business ideas and join a virtual four-month accelerator program, where they will develop their ideas further and present them to a cohort of investors as part of the City’s inaugural Circular Austin showcase this summer.

Here are the ideas we can expect to see at the Circular Austin showcase:


Plant Baxter concept by Jordan Smith, Coleman Counihan and Daniel Barrios. Plant Baxter plans to create container gardens using unwanted large plastic sacks from Austin Eastciders and reclaimed wood from the construction industry.


DV Designs concept by Vincent Marsella and Deepak Chandra. DV Designs plans to create beverage coasters using spent grain from Fierce Whiskers Distillery.


Biochar Filter Socks concept by Petey Peterson and Seth Nyer. Locoal, an existing Austin-area company, plans to create ‘wattle socks,’ which help prevent soil erosion and capture toxins from storm-water runoff, using spent grain from Fierce Whiskers Distillery and used wooden pallets.


Lola's Classic Babies concept by Lolita Rodriguez and Lucero Valle Archuleta. Lola's Classic Babies, a woman-owned baby brand in Austin, plans to create bow ties using unwanted fabric decorator samples from Austin Creative Reuse.


The Innovation Fellows also receive prizes valued up to $8,500, in-kind prizes and more. Congratulations to our [Re]Verse Pitch winners!