The Cultural Arts Division announces GET NOTICED! PR & Marketing for ATX Creatives. As a recommendation in the Austin Music & Creative Ecosystem Omnibus Resolution to more fully support and sustain Austin's arts community, the Cultural Arts Division is offering the workshops as free professional development opportunities. The three-part series, created with input from PR and marketing professionals, CAD staff, and key local media, will be hosted August 2, September 5, and October 4. Each workshop will provide local artists and arts organizations essential public relations and marketing strategies to help them promote their projects and engage more successfully with their constituents. Recordings of each workshop and supporting printed material will be posted to the Cultural Arts Division website after each event.
Workshop #1 – PR and Marketing for the Arts
This workshop was hosted in August 2017. To view the Powerpoint presentation from the workshop, click here. To view a video of the event, click here. For access to the Resource Packet provided to attendees, click here.
This workshop provided an overview of fundamental public relations and marketing best practices for artists and arts organizations. Kathleen Stimpert (PR and Marketing Specialist for the Cultural Arts Division) and Krissi Reeves (City of Austin Arts Commission and Vox Solid Communications) reviewed basic PR and marketing principles and presented actionable plans for promoting artistic projects. The workshop included:
Public relations vs marketing (overview and definitions)
Creating messaging and branding
Writing press releases and pitches
Community Calendar listings
Cross promotion, community engagement, and scene building
Social media marketing (basic overview)
Workshop #2 - Social Media Marketing & Audience Engagement
This workshop was hosted on September 5, 2017. To view a Powerpoint of the presentation, click here. To view a video of the event, click here.
This workshop was presented by Alie Cline, Engagement Editor for Texas Monthly, and former digital content strategist for the Blanton Museum of Art and social media manager for Slow Art Day. The session simplified the complex—and sometimes overwhelming—world of social media, allowing creatives to use digital tools and strategies to support their promotional efforts. The workshop included:
Social media basics (which channels are right for you?)
Creating engaging content—not just one-way promotions
Building online audiences
Facebook ads and social media marketing
Workshop #3 – Arts Media Roundtable
October 4, 6–7 p.m.
Boyd Vance Theatre at the Carver Museum/1165 Angelina, Austin 78702
This panel, comprised of local arts media, will offer artists and arts organizations insight into the best ways to interact with the media and utilize media outlets to support the success of their projects. Panelists include Jeanne Claire van Ryzin (freelance arts writer and former arts reporter for the Austin American-Statesman), Michael Lee, (KUT), Robert Faires (Austin Chronicle) ans Sarah Thurmond (Austin Monthly.)