Midnight Pitch LIVE in ATX – 2 days, 8 hours, tens of millions of Chinese consumers
This May Texas small businesses will have an opportunity to launch their brands with the world’s largest e-commerce company, Alibaba. Using live stream technology, a pitch event will be hosted in Austin to connect Texas businesses to thousands of Chinese retailers on Taobao Global, Alibaba’s solution that allows businesses from outside of China to reach Chinese consumers via buying agents. Brands selected and successful with Taobao sellers will have a chance to graduate and open a Tmall Global Store.
The Midnight Pitch LIVE in ATX event will be the first pilot event in the United States. Austin Mayor Steve Adler is delighted that a dream of helping small businesses is becoming a reality. “This is a result from conversations we started with Alibaba during our trade delegation mission to China last summer, and I’m thrilled to open the largest consumer market in the world to local Austin small businesses.” All small businesses throughout Texas are encouraged to apply.
Alibaba Group is the world’s largest e-commerce company with the mission to make it easy to do business anywhere. It is a gateway to China’s large and growing middle class of more than 300 million consumers -- expected to grow to 500 million in next 5 years.
During National Small Business Week, selected applicants will do a 5-10 minute live presentation about their product/brand. Taobao Global buying agents will be able to easily and quickly select the products they are most interested in.
This event is being hosted by the City of Austin Economic Development Department’s Global Business Expansion and Small Business Divisions in partnership with the Small Business Festival. Application deadline is Tuesday, April 21. Application and more information including suitable products can be found at www.smallbusinessfestival.org/apply.
About the City of Austin Economic Development Department (www.austintexas.gov/ecodev)
The City’s Economic Development Department (EDD) develops and leads innovative programs that increase the prosperity of all Austinites, our businesses, and our diverse communities.
About the Small Business Festival (www.smallbusinessfestival.org)
The event is organized by a group of seasoned professionals with backgrounds in business consulting and coaching, start-ups, technology, marketing, event programming and production, business development and community relations who are all passionate about entrepreneurship and small business.