
Managed by the Downtown Austin Alliance
Summary
On April 15, 1993, the City Council created a Public Improvement
District (PID) to provide constant and permanent funding to implement
downtown initiatives. The PID is a means for the Downtown Austin
community to provide adequate and constant funds for quality of life
improvements and planning and marketing of Downtown Austin. The
creation of the PID was a private sector initiative, and was achieved
upon the submittal of a petition with the minimum number of signatures
to the City, development of a Service Plan acceptable to Council, and
Council's satisfaction that the PID will enhance Downtown Austin. The
PID is authorized for a five year period.
The City contracted with the Downtown Austin Alliance in September 1993
to manage the downtown initiative program. The Downtown Austin Alliance
(formerly Austin DMO, Inc.) was incorporated in May 1992 to promote
growth and revitalization in Downtown Austin. It consists of owners of
downtown property, downtown tenants, and other interested Austinites.
Status
On November 30, 1995, the City Council approved the 1996-97 Service Plan
and Budget submitted by Downtown Austin Alliance. The approved fiscal
year budget is for $779,476. The assessment roll, assessed at a rate of
$.10/$100 valuation, was approved two weeks later and bills have been
sent to the property owners.
Programs
Programs the DAA administers within the PID include:
Downtown Austin Rangers
First Tuesday Downtown
Grafitti Removal
Litter Removal
Destination Downtown Arts and Entertainment Map
Noontime Concerts
Great Streets Program
Downtown Austin Rangers

The Rangers serve as eyes and ears for APD and as goodwill ambassadors
for the downtown Austin area. The Austin Downtown Rangers dress in
easily distinguishable uniforms and carry two-way communication
equipment to be in constant contact with Austin Police dispatch. The
Rangers were trained by APD in police patrol techniques. The Rangers are
not peace officers, do not carry weapons, and do not make arrests. They
report situations requiring Police Officer attention to the Austin
Police dispatch office.
The Rangers are also trained by ACVB in their ambassadorship
responsibilities. The Downtown Rangers serve as guides for the public;
they are trained to answer questions about points of interest in
downtown Austin. They carry maps and other materials to guide guests of
our city to their destinations.
The Austin Downtown Rangers program assists both the Downtown Austin
Alliance in implementing its Security Service Plan element, and satisfy
a current APD goal to increase the number of women and minorities in its
ranks. All of the Austin Downtown Rangers are City of Austin employees,
funded
by a grant from the Downtown Austin Alliance.
The principal purpose of the Austin Downtown Ranger program is security.
Therefore, the Rangers are directly responsible to the Supervisor of the
Walking/Bicycle Beat in Downtown Austin. That Supervisor works closely
with the Executive Director of the Downtown Austin Alliance and the ACVB
Director to develop the deployment schedules and areas of security
coverage throughout the year. This coordination will be on a continuing
basis to satisfy the security needs of downtown Austin.
New Supervisor Monty
Dolieslager was hired in early March 1996, and is exploring new ways of
working with the Austin Police Department. He is also developing a
training program for new Rangers. The Rangers are housed with the
Downtown Austin Alliance at 211 E. 7th Street, where they have separate
space for their offices and equipment.
The addition of Austin Police Department (APD) cadets into the Ranger
program has benefits for the individuals involved and the Ranger program
as a whole. Two cadets hired in late May have extensive security
backgrounds. Chief Watson's decision to infuse the cadets into the
Rangers program was based, in part, on ensuring that the cadets would
not be continuing to look for employment outside APD. The cadets will
participate as Rangers during the interim between the completion of
their application process for the entry into the Austin Police Academy.
The Rangers will soon be working with security teams of major Downtown
buildings to provide increased service to the Alliance's largest
property owners.
The Rangers will
celebrate their 2nd Anniversary on June 1, 1996.
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First Tuesday Downtown

First Tuesday Downtown is a new type of event for Austin, to be
sponsored by the Downtown Austin Alliance. This is a monthly "evening on
the downtown" that showcases Austin's unique, diverse, creatively and
economically thriving Downtown neighborhood, as well as bring families,
students, seniors, and singles Downtown, where they may stroll from
theaters to art exhibits in large buildings, hotel lobbies, and
galleries, and into businesses, retail and gift shops, and restaurants
along the way. The event will spread outward from an Alliance-sponsored
core of activity on Congress Avenue's 600-900 block area. Venues
throughout the Downtown area are invited to participate by remaining
open and possibly having special offerings.
This event is a true Alliance-wide event that incorporates all of its
various resources, committees, and members. Artists and arts groups,
merchants, businesses, and large property owners all play a part in
promoting Downtown and its economic vitality and viability.
First Tuesday Downtown will be held the first Tuesday of each month from
5:00-9:00p.m., beginning in July 1996. Although the event is for all of
Downtown, the Alliance will initially focus its core activity along
Congress Avenue's 600-900 block area and will feature entertainment from
5:00-7:00p.m. Venues will remain open until 9:00p.m. As the Downtown
Austin Alliance is committed to at least an initial 6-month run, the
dates for the first six First Tuesdays will be:
- July 2
- August 6
- September 3
- October 1
- November 5 - Election Day
- December 3
Initial supporters and Participants: In addition to the Alliance's
sponsorship, those currently expressing an interest in further support
of the event are the Business Committee for the Arts of the Greater
Austin Chamber of Commerce, the Austin American-Statesman, KLBJ's 3
separate radio stations, and KGSR-FM.
Participants to date include:
Paramount Theater, Live Oak Theater, Public Domain Theater, Driskill
Hotel, Chicago 20's Café, NationsBank, Scarborough Building, 816
Congress, Frost Bank Plaza (Faison-Stone), 823 Congress (OMNI Commercial
Realty), Austin Circle of Theaters and Café Tumbrel.
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Grafitti Removal

Since the City of Austin has assumed responsibility for graffiti removal
in the public right-of-way, the Downtown Austin Alliance has
re-allocated its resources to private property graffiti removal. The
Downtown Austin Alliance has contracted with "Off the Wall" Graffiti,
Inc. for graffiti removal on private property within the Public
Improvement District. Only member parcels for which the Alliance has a
signed release of liability are included in this program.
All graffiti should be reported to the City Graffiti Hotline: 473-4125.
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Litter Removal

The Downtown Austin Alliance has contracted with the City of Austin
Youth Corps to perform litter removal from sidewalks, curb, and gutters
in the Downtown Austin Public Improvement District. Litter is picked up
between 7 a.m. and 2:30 p.m., Monday through Saturday and Sunday
mornings. This service is in addition to the city's regular maintenance
program, and is not intended to replace them.
The areas being cleaned falls within the boundaries of the Downtown
Austin Public Improvement District. Within that area, the sidewalks will
be cleaned from the private property line to the street curb except that
alcoves will also be cleaned (alley cleaning is not a part of this
contract).
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Destination Downtown Arts and Entertainment
Map

The Arts Committee of the Downtown Austin Alliance has produced the
Destination Downtown Arts and Entertainment Map. The map shows off
downtown's vitality and promotes downtown's arts industry. The map is
available in over 100 arts venues, restaurants, hotels, the Austin
Convention and Visitors Bureau and the offices of the Downtown Austin
Alliance.
The map shows 80
restaurants, 50 performing arts venues, 42 visual arts venues, as well
as museums, libraries, parks, hotels and lodging, annual arts events,
and University of Texas at Austin facilities. The map also shows
Downtown public transportation routes and off-street parking available
to the public, including State of Texas parking facilities.
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Noontime Concerts

The Downtown Austin Alliance and the Austin Federation of Musicians have
co-sponsored two years of free Tuesday noontime concerts, in Spring and
Fall, at Regents Plaza (6th and Colorado). The concerts, which were
first held in Fall 1994, resumed in April 1996. The Spring '96 schedule
is:
- April 2 - Rotel and the Hot Tomatoes (60's and Motown)
- April 9 - Ponty Bone & the Squeezetones (Cajun / Mexican)
- April 16 - Sissy Siero (Urban Folk)
- April 23 - Wimberley Volunteer Fire Ants (Eclectic Bluegrass)
- April 30 - Mady Kaye & the All-Star Big Band (17 Piece Big Band
Sound)
- May 7 - Los Pinkys (Tejano / Conjunto in Spanish and English)
- May 14 - Doc Grauzer (Irish Harp)
- May 21 - Jazz Pharaohs (nostalgic New Orleans Dixieland jazz)
- May 28 - Denim (4 piece original Austin progressive country music)
- June 4 - Tejazz (it's jazz with the Jazzmanian Devil himself, Tomas
Ramirez)
- June 11 - Double-O-Soul (original soul and top 40 cover tunes)
- June 18 - Correo Aereo (South American vocals and
multi-instrumental)
- June 25 - 47 Indians (Unique rock-a-billy with a horn section)
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Great Streets Program

The Downtown Austin Alliance, Inc. has established a Great Streets
Program. This program has as its mission the improvement of the physical
design of Downtown streetscapes.
The pink sidewalk is in
place on the Second Street project. The project was completed when Texas
Redbud trees were placed in the tree grates. The Alliance has also
written three ISTEA grant applications for three other Great Streets
projects - the 200 block of Congress, Red River from César
Chávez to Sixth Street, and Fourth Street from Congress to
Lavaca. The Alliance is working with the Department of Public Works and
Transportation to complete the funding for the Driskill corner.
The Alliance will create an advisory committee, consisting of
representatives from the Downtown Austin Alliance, Capital Metro, City
of Austin, the U.T. Austin School of Architecture, and interested
citizens. The advisory committee will select and prioritize projects.
The list of projects will then be presented to the Alliance Board of
Directors and the Austin City Council for approval.
Funding for projects selected as part of the Great Streets program will
come from a variety of sources. If parking meter revenues in Downtown
increase, the increase should be allocated to the Great Streets program.
Other sources of funding, both public and private, are being sought.
Possible sources include Capital Metro's Build Greater Austin program,
the Historic Landmark Commission's Bricks and Mortar fund, ISTEA,
contributions from adjacent property owners.
Basic Data
- Project Contact: Dave Kreider, Assistant Director, Conservation
and Planning Services Department, 499-6381
- Project Manager: José E. Martínez, Executive Director,
Downtown Austin Alliance, 469-1766 / fax 477-7456, Southwest Tower, 211
E. Seventh Street, Suite 100-L, Austin, TX 78701
Revised April 27, 1996
Back to the May 1996
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